01
Online Business Management
Full operational ownership of your day-to-day — systems, team, tasks and the small details that keep everything moving.
Online Business Manager · Operations · AI Systems
Calm, considered operations for ambitious online businesses.
I'm Princess — an OBM and operations specialist. I take the chaos behind the scenes of your business and turn it into structure, clarity and efficiency, so you can focus on the work you actually love.
6+
Years supporting owners
50+
Systems built
100%
Remote & async
1:1
Dedicated support
Toolkit
Tools I love to build with
The stack I use to design calm, connected systems for online businesses.
Behind the scenes
I turn chaos into a quiet, structured system you can actually trust.
About Princess Mbari Co.
Operations that feel like a deep breath.
My business is centred around helping online service-based business owners — mostly in the coaching and consulting space — build, manage and scale the backend of their businesses through strong operations, systems, automation and strategic support.
Over six years I've evolved from supporting business owners as an EA into full operational management: structuring, optimising and running the systems that keep businesses moving. I weave AI and automation in where they genuinely earn their place — never just for show.
I work both as a solopreneur and as the founder of an agency, so I can meet you with focused 1:1 support or a small, capable team — whichever fits the season your business is in.
- Strategic
- Thinking in systems, not just tasks.
- Technical
- Comfortable in your tools and your stack.
- Human
- Warm, relatable, easy to actually work with.
Services
Quiet structure for the work you do loudly.
Each service is designed to reduce overwhelm, build the right structure and create systems that support sustainable growth — whether you need a one-time project or steady, ongoing support.
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Operations & Project Management
Planning, organising and shepherding projects end-to-end with workflows, timelines and clear team coordination.
03
Business Strategy Consulting
A clear-eyed look at how your business runs, where it's leaking energy, and the systems that will help it scale.
04
Tech Systems, Automations & Setup
End-to-end setup of your operational stack — integrations, automations and AI woven into a foundation that actually fits.
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CRM Setup, Management & Migration
Build, organise or migrate your CRM with care — clean data, structured pipelines and a system your team will actually use.
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Launch & Funnel Support
Coordinated launches and funnels — timelines, assets, and the moving parts of your offer working together quietly.
07
Sales Funnel & Landing Page Structure
Structuring funnels and page flows so the journey from curiosity to client feels intentional and effortless.
08
HR & Team Operations
Onboarding flows, role clarity and internal coordination — so your team has space to do their best work.
In motion
The quiet work that keeps a business moving.
A glimpse into how the operations, systems and small decisions come together — collaborative, organised, and unhurried.
Operations · Live
Where strategy meets the calendar.
100%
Remote · async-friendly
1:1
Or with a small, capable team
6+
Years inside online businesses
How it works
A simple, considered way of working together.
Every business is different, but the rhythm we follow is steady and clear — so you always know what's happening, what to expect, and what we're working toward.
Start your inquiry- 01
Inquiry
You reach out and share a little about your business and what's quietly (or loudly) not working.
- 02
Discovery Call
A focused conversation to understand the full picture — your goals, your team, your current operations.
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Assessment
I review everything, surface the real bottlenecks, and recommend a clear direction tailored to where you are.
- 04
Proposal & Onboarding
Scope, expectations and rhythm of support agreed. Smooth onboarding so we hit the ground walking, then running.
- 05
Implementation
Building systems, organising workflows, managing projects — executed with clarity, structure and care.
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Optimisation
As your business evolves, I keep refining — so your operations stay aligned with how you're actually growing.
Meet Princess
Hi, I'm Princess.
I'm an Online Business Manager and operations specialist with a deep passion for helping business owners bring structure, clarity and efficiency to the backend of their businesses.
My journey started in executive assistance, supporting business owners with their day-to-day. Over six years that role grew — from handling tasks into understanding the full picture of how a business actually runs: systems, workflows, teams, tech and strategy.
Along the way I fell genuinely in love with systems, tools and automation — more recently AI — and how they can quietly simplify the way a business operates. The pattern I kept seeing was clear: brilliant business owners with chaotic operations holding them back from scaling. That observation shaped everything I do today.
I take my clients seriously, deliver high-quality work, and bring both professionalism and personality to every collaboration. I'm someone who sees the details and the bigger picture — and uses both to help businesses run better.
Kind words
What clients quietly say.
"Princess walked into the chaos behind my business and turned it into something I actually understand. My team finally knows what they're doing — and so do I."
Amara K.
Business Coach
"She's the rare mix of strategic, technical and warm. Our CRM migration was painless and our launches finally feel calm instead of chaotic."
Jordan R.
Course Creator
"Working with Princess feels like exhaling. She built the systems I'd been avoiding for two years in a fraction of the time."
Lena O.
Consulting Studio Founder
Frequently asked
A few things people ask before reaching out.
Something else on your mind? Send it through — I'd rather you ask than wonder.
I help online business owners manage and optimise their day-to-day operations — overseeing systems, managing projects, improving workflows, coordinating teams and making sure the business runs smoothly behind the scenes.
Let's work together
Ready for operations that feel calm, clear and built for where you're going?
Tell me a little about your business and what you're looking for. I'll be in touch to set up a discovery call so we can explore whether we're the right fit.